Article
7 min read
Edited
17th December 2020
This is the one thing everyone does agree on. Every marketing definition I have ever seen mentions the word ‘customer’.
Read more
Publicity and Marketing
Publicity and marketing activities are crucial in helping a book do well, and this is all the more important for a self-published author. In this section, you’ll find articles and information on marketing yourself as a professional writer, as well as advice on publicity campaigns and creating strategies to help your book fly off the shelves.
Article
4 min read
Edited
16th December 2020
All houses now have a website, and details of your book should appear long before publication (unless they are deliberately withheld to secure a...
Article
3 min read
Edited
11th December 2020
'Promotions’ is a loose term usually referring to the linking of two or more items for a joint push to a related market.
Article
3 min read
Edited
11th December 2020
At about the same time as your contract is sent out, you will usually be sent an author’s publicity form (it may get overlooked, so do be sure to ask...
Blog
3 min read
Edited
11th December 2020
Some writers swear by endless author visits and events as the best way of getting noticed. Bookshops, libraries, universities, literary lunches,...