Marketing campaigns (incl. social media)

From postcards, flyers, branded mugs and key rings to bespoke bath bombs, sweet treats and personalised tote bags, read this section to find out how you can ensure your promotional materials always compliment the book product you’re trying to push.

Article

6 min read

Working with an Independent Publisher: Publicity

Nicola Garrard

29th July 2021

Edited

29th July 2021

In her latest post for Writers & Artists about what happens after an author is taken on by a publisher, Nicola Garrard discusses her on-going...

Blog

5 min read

Is My Writing Any Good?

Valerie French

21st June 2021

Edited

22nd June 2021

Over the years I’ve struggled with this question, finding it impossible to judge my own work. Adept at knowing when someone else’s manuscript hits...

6 comments

Article

7 min read

Marketing & Promoting Your New Book

Pippa DaCosta

18th August 2015

Edited

6th July 2022

You’ve written a book. You’ve had it edited, it has a fantastic cover, and it’s a masterpiece (of course!). You’ve uploaded it to Amazon (and B&N...

Article

4 min read

Approaching Blogs for Reviews or Book Coverage – Make It Personal

Ben Cameron

10th December 2014

Edited

29th September 2020

Bloggers can be a powerful way to spread the word about your book but too few authors know how to find the most appropriate ones and how to approach...

Article

9 min read

Simple Marketing Tips For Authors

Steven A. McKay

13th August 2014

Edited

29th September 2020

I was recently asked if I would do an interview with a national newspaper. I readily agreed, until I was told the piece was all about entrepreneurs....

Article

8 min read

What To Establish At Your First Marketing Meeting With The Publisher

Writers & Artists

27th July 2012

Edited

17th December 2020

A word of warning before you arrive: remind yourself to listen. You are a writer; you are supposed to be good at picking up the nuances in...