Monographs are mostly written to be read by faculty and post-graduates. The majority of copies are usually purchased by academic libraries. These sales are driven by accurate profiling (subject coding, descriptive copy, tables of contents) and data distribution through data agencies and catalogues to influencing peers and librarians.
Here's an overview of what a marketing plan might look like:
• Inclusion in catalogues shared with lecturers, libraries, and library suppliers
• Inclusion in subject-specific promotional pieces which are taken to conferences/events or inserted into delegate packs
• Books and/or single-title flyers sent to appropriate conferences and events. You can find a current list of conferences that Bloomsbury will be attending here.
• Inclusion in relevant subject-specific email campaigns sent to our database of contacts
• Review copy mailing to limited number of appropriate media outlets
• Advance information sheet sent to sales representatives and agents
• Bloomsbury regularly feed out details of our books to all data providers and retail accounts
• Full catalogue page on the Bloomsbury website
• Digital preview facility on Amazon.com, Amazon.co.uk and Google Book Search
• Widget* available for distribution by author and to other interested parties (a Widget is is a digital preview facility which typically displays a book jacket, prelims, table of contents and 20 to 30 pages of text, along with bibliographic data and purchase options for viewers.)
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