Practical publishing

Many publishing houses use sales representatives to call (either physically or by phone) on retail outlets stocking books.

Most...

The link between coverage in the media and boosted demand for the book is clearly established. Having said that, bear in mind that there are...

What’s striking is not only the many and varied things that are done in the name of promotion, but also those that aren’t generally done,...

There’s never been a more exciting time to be a writer. Just the other week, best-selling marketing guru Seth Godin announced that – from...

Given that:

This will be loaded onto the house computer system (or database) and recycled many times.

This first piece of descriptive copy...