Wholesale pricing

by Peter Brighouse
24th April 2012

Any suggestions and advice please on how to arrive at a good price to offer to booksellers for 64 page saddle stitch colour A5 children's illustrated stories about cats? Self published www.louisasgingernuts.co.uk

Thanks for any thoughts, Peter

Replies

Standard retail markup is anywhere between 40 and 65 percent. I would offer them to the retailer at 4.20 so they choose a markup between 5.88 and 6.93. That way they can still be competitive with your ebay price (after shipping.) Otherwise, there is little point in them stocking them.

If you want to make more than 1.32 per book, you need to raise your ebay price or negotiate a smaller supply cost for a bigger order.

Oh, but so they don't try to haggle you down to 4 pounds, I would start negotiations at 4.40 or 4.50. You are still close enough to a 40 percent markup remaining competitive with ebay plus shipping, but then dropping to 4.20 will clearly give the advantage of a fuller markup for them.

Good luck!

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Victoria
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Victoria Whithear
25/04/2012

Victoria, thank you, a most interesting link, but an 8 times mark-up, phew!

At present I can get 100 books printed for £2.88 each and I sell at retail (in very small numbers) on eBay for between £5 and £6 - to be able to offer them to bookshops at a wholesale price I figure I'll have to get much larger quantities printed to get the cost below £2.88, hopefully letting the bookshop decide their own retail price.

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Peter Brighouse
24/04/2012

Just Googled it and found this.

http://bookmakingblog.blogspot.co.uk/2009/03/prices-discounts-markups.html

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24/04/2012