Catchy Phrases

I agree with the above advice - take a break - and would add my ha'penny's worth by saying read through the whole text again before deciding on an ending.

I'm a total hypocrite - I wrote the ending of my book a long time before the final third - but sometimes knowing exactly how to end gives you a goal to aim for, re. tone, pace etc.

And also keep in mind, catchy phrases, were never written to be catchy.

Anyone who purposely writes catchy phrases is quickly identified and people see it as something comic. I know that one of the C.S.I series on TV does this. It is filled with made up or well known catchy lines, and they never sound serious, no matter the emphasis the actor tries to put behind it.

Here are two examples I quickly found online (there are thousands of them) :

(1) Look, it’s all kept under the radar. Invites are small. We each get a book with text numbers. Tell us when and where we’re supposed to be. And the party begins. And Foxy, man, makes the game real. Turns Manhattan into Neverland.

(2) Except nobody dies in Neverland.

or

(1) You tested positive.

(2) For what?

(3) Murder.

Just write something you will be happy with, and if it will be something catchy it will be because your writers liked it and picked it up.

I agree with the other T. O. take a break from it. It is when you're not thinking about it that something will come up.